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Challenge When Midas International, one of the world’s largest providers of automotive services, issued a national RFP for the printing of direct-marketing materials, the Consolidated Graphics national sales team recognized that Midas needed much more than “ink on paper.” With more than 2,600 franchised, licensed and company-owned shops in 19 countries, including 1,800 in the U.S. and Canada, Midas needed a customized, total solution built on innovative and creative ideas, and a true partner to take them to the next level.
Solution Coupling the technology of CGXSolutions with its breadth of capabilities across multiple operating locations, Consolidated Graphics developed a comprehensive new solution that enhanced convenience and efficiency for Midas franchisees in the procurement, distribution and management of a vast array of marketing collateral. Through an online web tool that utilizes Midas’ graphic standards as its framework, franchisees can order promotional materials, design market- or customer-specific print campaigns, and reap the benefits that personalized customer relationship campaigns have been proven to deliver.
Result “The comprehensive nature of the Consolidated Graphics solution exceeded our expectations,” said Cathy Hall, Midas Vice President, Marketing Programs and Advertising. “Combining state-of-the-art, online technology with the extensive capabilities of variable data printing has enabled us to communicate much more effectively with our end customer. We’ve also realized efficiencies from outsourcing our fulfillment function to Consolidated Graphics. All in all, CGX is a terrific asset to our business and a pleasure to work with.”
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