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Challenge Tyco Fire & Security’s flagship business, ADT, located in Boca Raton, FL, spends more than $5 million a year on literature used by 220 sales offices across the country. Until recently, the sales offices ordered literature through a call center in Tennessee for fulfillment by a third party operating out of a Tyco product warehouse in Georgia. Without a system for tracking orders, monitoring inventories or controlling the ordering process, the corporate marketing team had no way of knowing when to reorder materials, no visibility about the frequency of direct mail campaigns by the various sales offices and no way to measure the ROI on these mailings. In addition, ADT was incurring excessive freight costs by shipping print materials from multiple suppliers to its Georgia warehouse and then again for shipping the literature to the sales offices.
Solution As a preferred vendor, Consolidated Graphics has proactive sales executives who regularly speak with key ADT managers and learn their goals. Consolidated Graphics determined ADT needed an automated system – easily accessible by its coast-to-coast offices – for procuring and managing its sales literature, plus a supplier who could consolidate printing, storage and fulfillment in a single location. By combining the power of CGXSolutions’ StoreFront technology with the comprehensive capabilities of Memphis-based Mercury Printing, Consolidated Graphics provided ADT with one-stop convenience plus substantial savings on shipping costs.
Result ADT has tremendously streamlined its processes and gained a powerful tool that enables the company to track orders, shipments and inventories. In addition, the corporate market-ing team now has the information to monitor, measure and improve its campaigns. Sales offices rapidly embraced the convenience and efficiency provided by the StoreFront site, which started with ten products and now offers more than 230 different marketing pieces. In addition to enhanced efficiency and control in its print purchasing processes, ADT is reaping substantial savings on freight costs by consolidating its printing, storage and fulfillment at Mercury Printing.
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