Multi-touch Marketing

Connect

Connect taps the power of personalization and uses multiple touch points across a variety of media to build customer relationships and improve your campaigns. With highly relevant and focused messages, you make smarter connections that engage target audiences, drive sales and build loyalty. Connect links variable-data direct mail, personalized websites – even social media – to deliver an interactive experience that prompts your customers to act.

Connect enriches your database to further enhance personalized communication. Built-in response mechanisms provide a flow of feedback that is the basis for increasingly focused and effective messages while sophisticated analytics show exactly what triggers the best response. Using personalization, Connect increases marketing relevance to improve response rates, lower the cost per response and make every dollar invested work smarter for you.

Learn more about Connect.

Moving Messages

Consumer journeys take place across a number of marketing channels and we make it quick and easy to move your audience between them – and track every step of the journey. The Sony eBridge Arc and Kyp webkey™ leverage advanced USB technology to build bridges between the physical and digital world.

The patented eBridge Arc* enables you to take customers from print to personalized rich media, the web and beyond, while capturing interactive behavior along the journey. No internet connection is required and data capacity is robust and fully secure – up to 128 MB of flash memory.

The kyp webkey creates a seamless drive from print to web, automatically launching in computers’ browsers. With the slimmest profile on the market, kyp’s best-in-class technology is truly customizable and optimized for a broad spectrum of cost-effective mailing and publishing applications.

*Available exclusively in North America from Consolidated Graphics

Learn more about Sony eBridge Arc and kyp webkey.